PersonaLab MCP

Ask your users
without leaving Claude.

Connect PersonaLab to Claude, Cursor, or Codex and your personas become people you can just talk to mid-build. Casual interviews are free. Formal studies still run on our server, cited the same way.

Free to connect · no token to copy · sign in from your browser

What you can ask

Plain questions. Real tools underneath.

Every prompt below maps to something the server actually does — nothing here is a demo of a feature that doesn't exist yet.

create_service
“Set up a service for the thing I’m building and find people who’d use it.”
match_personas
“Find five people in my target demographic who would actually use this.”
start_casual_interview
“Interview Maria about why she’d drop off during onboarding.”
run_interview
“Ask all five of them what would make them pay for this.”
get_report
“What did the study say about pricing? Pull the report.”
get_pool
“Show me the personas I’ve already got in the pool.”
log_interview
“Save a summary of that conversation.”

Install

One command. Then sign in.

Pick your tool. Each tab tells you exactly how that client signs in — browser approval, or a token, depending on what it supports.

claude mcp add --transport http --scope user personalab https://personalab.aimgonna.com/api/mcp
  1. Paste the command in your terminal.
  2. Run /mcp inside Claude Code and pick PersonaLab → Authenticate.
  3. Approve in the browser tab that opens. That’s it — no token to copy.

No account yet? You'll be able to sign up on the approval screen, and once you're connected you can set up your first service — your product and who you want to hear from — without leaving the conversation. Nothing to do here first.

What it costs

Casual is free. Studies aren't.

Casual interview
Free, on purpose. Your own model plays the persona from a profile we hand it. Good for poking at an idea mid-build. Rate-limited, not metered.
Formal study
Runs on our pipeline — every persona interviewed, every quote checked, and written up as a decision brief with the quotes behind it. Costs credits, exactly the same as running it in the web app.
Using a client that can't sign in from a browser?

CI jobs and header-only clients can still connect with a personal access token. Generate one under Claude & MCP access on the billing page and pass it as Authorization: Bearer …. Tokens are shown once and can be revoked any time.

Your personas are one command away.

PersonaLab MCP — interview your personas from Claude, Cursor, or Codex